The way we want to use the INITBSS segment - and especially the fact that it won't have the type bss on all ROM based targets - means that the name INITBSS is misleading. After all INIT is the best name from my perspective as it serves several purposes and therefore needs a rather generic name.
Unfortunately this means that the current INIT segment needs to be renamed too. Looking for a short (ideally 4 letter) name I came up with ONCE as it contains all code (and data) accessed only once during initialization.
A call to $FDA3 cannot be used because it re-enables the BASIC ROM. If a large program (such as Contiki's webbrowser80) has destructor code or data "behind" that ROM, then the program might crash when it tries to quit gracefully. Changing that code to set CIA2_PRA works well enough.