diff --git a/Makefile b/Makefile
index 66b1f5f69..8d9353b35 100644
--- a/Makefile
+++ b/Makefile
@@ -33,7 +33,8 @@ dsk: asm
 	bin/padto.sh 512 build/PREFS.CONF >>build/log
 	bin/buildhelp.sh "build/HELPFUL" "build/helper.inc" >>build/log
 	$(ACME) -r build/helper.lst src/helper/helper.a >>build/log
-	for f in res/TITLE res/COVER res/HELP res/GAMES.CONF res/ATTRACT.CONF res/FX.CONF res/DFX.CONF build/PREFS.CONF res/CREDITS res/HELPTEXT build/HELPER build/HELPFUL res/DECRUNCH res/JOYSTICK res/Finder.Data res/Finder.Root; do $(CADIUS) ADDFILE build/"$(DISK)" "/$(VOLUME)/" "$$f" >>build/log; done
+	bin/buildokvs.sh "res/ATTRACT.CONF" "build/ATTRACT.DATA" >>build/log
+	for f in res/TITLE res/COVER res/HELP res/GAMES.CONF build/ATTRACT.DATA res/FX.CONF res/DFX.CONF build/PREFS.CONF res/CREDITS res/HELPTEXT build/HELPER build/HELPFUL res/DECRUNCH res/JOYSTICK res/Finder.Data res/Finder.Root; do $(CADIUS) ADDFILE build/"$(DISK)" "/$(VOLUME)/" "$$f" >>build/log; done
 	bin/buildfileinfo.sh res/TITLE.HGR "06" "4000" >>build/log
 	bin/buildfileinfo.sh res/TITLE.DHGR "06" "4000" >>build/log
 	bin/buildfileinfo.sh res/ACTION.HGR "06" "3FF8" >>build/log
diff --git a/bin/buildokvs.sh b/bin/buildokvs.sh
new file mode 100755
index 000000000..09a7a201a
--- /dev/null
+++ b/bin/buildokvs.sh
@@ -0,0 +1,19 @@
+#!/bin/bash
+
+# run from project root directory
+
+records=$(mktemp)
+grep -v "^$" < "$1" | grep -v "^#" | grep -v "^\[" > "$records"
+source=$(mktemp)
+(echo "*=0"
+ echo "!le16 $(wc -l <"$records"), 0"
+ while IFS="=" read -r key value; do
+     echo "!byte ${#key}+${#value}+3"
+     echo "!byte ${#key}"
+     echo "!text \"$key\""
+     echo "!byte ${#value}"
+     echo "!text \"$value\""
+ done < "$records") > "$source"
+acme -o "$2" "$source"
+rm "$source"
+rm "$records"
diff --git a/src/prodos.path.a b/src/prodos.path.a
index 79c75fb1c..89325545b 100644
--- a/src/prodos.path.a
+++ b/src/prodos.path.a
@@ -114,9 +114,9 @@ kGlobalPrefsFilename
          !byte 10
          !raw  "PREFS.CONF"
 
-kAttractModeConfFile
+kAttractModeDataFile
          !byte 12
-         !raw  "ATTRACT.CONF"
+         !raw  "ATTRACT.DATA"
 
 kFXConfFile
          !byte 7
diff --git a/src/ui.attract.mode.a b/src/ui.attract.mode.a
index 923bb0b4f..798f76ade 100644
--- a/src/ui.attract.mode.a
+++ b/src/ui.attract.mode.a
@@ -24,14 +24,10 @@ MegaAttractMode
 
          jsr   BlankHGR              ; switch to HGR page 1 (once cleared)
 
-         jsr   LoadFile              ; load attract-mode configuration file into $8000
+         jsr   LoadFile              ; load pre-parsed attract mode configuration data into $6000
          !word kRootDirectory
-         !word kAttractModeConfFile
--        !word $8000
-         jsr   ParseKeyValueList     ; parse attract-mode configuration into OKVS data structure at $6000
-         !word gAttractModeStore
-         !word -
-         !byte 0
+         !word kAttractModeDataFile
+         !word $6000
 
          jsr   pref_get              ; get attract mode module from prefs
          !word kNextAttract