diff --git a/browser/base/content/browser-menubar.inc b/browser/base/content/browser-menubar.inc
index 562633628..afa466fb6 100644
--- a/browser/base/content/browser-menubar.inc
+++ b/browser/base/content/browser-menubar.inc
@@ -324,7 +324,7 @@
                 <menuitem id="menu_readerModeItem"
                           observes="View:ReaderView"
                           key="key_toggleReaderMode"
-                          hidden="true"/>
+                          label="&toggleReaderMode.label;"/>
                 <menuitem id="menu_showAllTabs"
                           hidden="true"
                           accesskey="&showAllTabsCmd.accesskey;"
diff --git a/browser/locales/en-US/chrome/browser/browser.dtd b/browser/locales/en-US/chrome/browser/browser.dtd
index 668ffe583..4485b5b36 100644
--- a/browser/locales/en-US/chrome/browser/browser.dtd
+++ b/browser/locales/en-US/chrome/browser/browser.dtd
@@ -105,6 +105,7 @@ These should match what Safari and other Apple applications use on OS X Lion. --
 <!ENTITY fullScreenCmd.macCommandKey "f">
 <!ENTITY showAllTabsCmd.label "Show All Tabs">
 <!ENTITY showAllTabsCmd.accesskey "A">
+<!ENTITY toggleReaderMode.label "Toggle Reader Mode">
 <!ENTITY toggleReaderMode.key "R">
 
 <!ENTITY fxaSignIn.label "Sign in to &syncBrand.shortName.label;">
diff --git a/browser/locales/en-US/chrome/browser/browser.properties b/browser/locales/en-US/chrome/browser/browser.properties
index 1512f76c5..12f743848 100644
--- a/browser/locales/en-US/chrome/browser/browser.properties
+++ b/browser/locales/en-US/chrome/browser/browser.properties
@@ -293,7 +293,7 @@ pasteAndGo.label=Paste & Go
 
 # LOCALIZATION NOTE (reader-mode-button.tooltip):
 # %S is the keyboard shortcut for entering/exiting reader view
-reader-mode-button.tooltip=Toggle reader view (%S)
+reader-mode-button.tooltip=Toggle Reader View (%S)
 
 # Block autorefresh
 refreshBlocked.goButton=Allow